We are global brand consultants helping fashion labels create experiences where consumers feel like they truly belong — with a positive impact on the bottom line.
Together, we support brands to move beyond buzzwords and into meaningful, measurable change, because the world is ready for fashion that genuinely lifts people up.
our research reveals the current approach isn't working
Seekis, V., Yager, Z., & Paas, K.(2025).
Journal of Fashion Marketing and Management.
said they were less likely to make a purchase if they didn’t see themselves represented in images used in the store
of women generally have a bad experience when shopping
No fashion brand wants to be a bully.
So why do consumers often walk away from a store feeling bad about themselves?
It’s because the words and images used in fashion often promote unrealistic bodies and beauty standards, and consumers feel like they don’t measure up.
Feel Good Fashion is good for business
Our Feel Good Fashion program is putting the joy back into shopping by helping fashion brands do the right thing by their consumers.
Through professional coaching for your staff and impactful communication for your customers, your brand will become more inclusive and welcoming to everyone.
Whether it’s delivering a keynote address, advising on marketing campaigns, developing consumer research, writing content and blogs — we do it all.
We tailor our approach to your business
EMBED
We are the global experts on body image, so if your brand is ready to become more inclusive, we will help you identify opportunities to embed a Feel Good Fashion approach.
EMPOWER
Everyone in your business will be supported to adopt the Feel Good Fahion framework so your brand is an authentic leader.
CELEBRATE
We will showcase your commitment with our followers — that’s more than half a million people!
The benefits
Empowered employees
Upskill your staff to take a positive, inclusive approach to supporting consumers to feel good about their bodies and themselves.
Strong brand position
Cement your position as a market leader for adopting a Feel Good Fashion approach.
IncreaseD revenue
Consumers who feel safe and seen will spend more time with the brands who help them to feel good.
